How I Helped Bowl of Cream: An Ice Cream Truck That Increased Sales & Visibility with Smart Food Truck Marketing.

Recognizing that food trucks rely heavily on real-time, location-based traffic, I designed a mobile-first marketing strategy. This included geotargeted social ads, SMS call-to-actions, and on-the-go promotions designed to capture attention from nearby customers.

To further elevate their digital storytelling, I captured drone footage of the truck in action—at events, parks, and busy city streets. These cinematic visuals were used in social media ads and website banners to reinforce their unique, mobile experience.

I built custom, high-converting landing pages optimized for paid ad traffic. These pages were fast-loading, mobile-friendly, and designed to drive specific actions—like email signups, coupon redemptions, or directions to their current location.

I implemented an email signup pop-up with an incentive offer (e.g. free topping or discount), which helped build a growing customer database. This allowed for segmented email campaigns targeting past customers with event announcements, promotions, and seasonal flavors.

To bring the brand to life, I captured high-quality product photography that highlighted the ice cream’s texture, color, and freshness. In addition, I shot lifestyle imagery of customers enjoying the product, helping create a warm, relatable visual identity across digital channels.

I conducted local keyword research tailored to the food truck scene—like “ice cream truck near me” and “mobile desserts [city name].” I then optimized their website structure, page titles, and content, resulting in increased organic traffic and better search visibility.