top of page
david-pupaza-Q9-QEy1_jYI-unsplash.jpg

How to Track Website Performance with Analytics

Learn actionable tips for setting goals, analyzing traffic sources, and measuring conversions, backed by real examples from my client projects.

How to Track Website Performance with Analytics:

 

Insights from My Work

Tracking website performance is essential for understanding user behavior, measuring success, and identifying areas for improvement. In my experience working with clients like Bros Entertainment, Axis Health, and Rare Butcher Shop, I’ve used analytics to fine-tune strategies and deliver measurable results. Here’s how I approach tracking website performance effectively.

 

Step 1: Set Up Analytics Tools

​

The first step is to install tools like Google Analytics, which provide in-depth insights into traffic, user behavior, and conversions. For Axis Health, I integrated Google Analytics and set up custom event tracking to monitor interactions with their service inquiry forms. This data revealed which pages were driving the most inquiries, enabling us to refine the content on underperforming pages.

​

Step 2: Define Your Goals

​

Knowing what you want to measure is critical. Whether it’s tracking sales, newsletter signups, or time spent on a page, clearly defined goals make analytics actionable. For Rare Butcher Shop, we set up e-commerce tracking to monitor product sales and added goals for recipe page views to measure audience engagement beyond purchases.

​

Step 3: Analyze Traffic Sources

​

Understanding where your visitors are coming from—whether it’s organic search, social media, or paid ads—can help you allocate resources effectively. When I worked on Bros Entertainment’s website, analytics showed a significant percentage of traffic came from social media campaigns. This insight prompted us to increase social media ad spend, driving even more traffic to their events pages.

​

Step 4: Monitor User Behavior

​

Tools like heatmaps and session recordings can provide a visual representation of how users navigate your site. For Axis Health, heatmaps revealed that users were frequently clicking on non-clickable elements, indicating a need to adjust the design for clarity and usability.

​

Step 5: Measure Conversion Rates

​

Tracking conversions is vital for assessing the effectiveness of your website in achieving business objectives. For Bros Entertainment, we measured how many visitors submitted event booking forms. By testing different layouts and CTAs, we increased the form submission rate by 30%.

​

Step 6: Use Insights to Make Data-Driven Decisions

​

Analytics isn’t just about collecting data—it’s about using it to improve your site. For instance, after analyzing Rare Butcher Shop’s analytics, I noticed a high bounce rate on their homepage. A redesign that emphasized high-quality images and streamlined navigation reduced the bounce rate by 15%.

 

The Bottom Line

Tracking website performance with analytics empowers you to understand your audience and make informed decisions. Whether it’s improving user experience, optimizing conversions, or allocating marketing resources effectively, analytics is a powerful tool for growth.

Contact me today for more information.

Let me know what service you might be interested and I can provide you with more specific information.
Let me know when you would like to setup an appointment (Online or in person)
:
Matt Gallant 2020Jul05_1074-Edit_pp (1) (1).jpg
bottom of page