Overview of the Brand Development.
Axis Health is a holistic health practice specializing in manual osteopathy, functional movement, and mindset coaching. When they came to me, they had a vision — but no brand, no website, no content, and no visibility.
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This project gave me the chance to apply my full skillset: from brand development and design to SEO, video production, and strategic consulting.
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My mission? To build their digital presence from the ground up — and make sure it reflects the depth and professionalism of their services.
My Role
I worked with Axis Health across every aspect of their brand launch:
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Brand Strategy & Identity Consulting
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Custom Website Design & Development
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Logo & Visual Identity Design
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Video Production
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Local SEO Implementation & Optimization
Brand Strategy & Consulting
Before writing a line of code or choosing a color palette, I led a brand discovery session with the founder to define:
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Target audience personas
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Brand values and voice
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Messaging hierarchy
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Service positioning
We clarified their mission — to empower health through aligned body, movement, and mindset — and shaped a strategy that positioned Axis Health as a modern, trusted, and expert-led wellness brand.
Logo & Visual Identity Design
I designed a clean, modern logo that visually represents alignment, balance, and transformation — core themes in Axis Health’s services.
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Primary & secondary logos
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Font pairing for digital & print
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Color palette based on earthy, calming tones
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Visual guidelines to ensure consistency
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Website Design & Development
I built the Axis Health website from scratch using best practices for performance, mobile usability, and SEO. The site includes:
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Custom page design for each service: Osteopathy, Functional Movement, Mindset Coaching
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Dedicated “About,” “Testimonials,” and “FAQ” sections
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Clear call-to-actions for bookings and inquiries
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Responsive layout for all devices
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Accessibility-focused design
Video Production
To bring Axis Health’s services to life, I filmed and edited promotional videos that highlight:
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Their hands-on treatment process
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Philosophy behind their holistic approach
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Client experiences and outcomes
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Local SEO Strategy
Once the site was live, I launched an SEO campaign focused on ranking Axis Health for high-intent, location-based searches like:
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“Osteopathy Windsor Ontario”
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“Holistic health near me”
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“Mindset coach Windsor”
The strategy included:
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Keyword research & on-page optimization
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Schema markup for local business
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Blog content planning & execution
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Google Business Profile optimization
Content Creation
I wrote all the website copy — optimized for both clarity and conversion — to reflect Axis Health’s voice: compassionate, professional, and client-focused.
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Home page value proposition
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Service descriptions written with SEO best practices
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Engaging headlines and benefit-driven body copy
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Metadata and internal linking structure for search performance
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The Result
Axis Health now has:
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A cohesive, professional brand identity
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A custom, conversion-ready website
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Compelling video and written content
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A foundation for long-term SEO growth
They went from invisible to highly visible — and they’re attracting ideal clients in their local market.
Here are the photo's I took for Axis Health Osteopaths business.
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What is a custom website design, and why is it important?Custom website design means building a website tailored to your brand, business goals, and audience needs. It ensures unique aesthetics, optimal functionality, and a user-friendly experience, helping your business stand out and achieve growth.
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How long does it take to build a website?The timeline varies depending on the complexity and size of the project. A small, three-page website can take 2-3 weeks, while larger custom or e-commerce sites may take 6-8 weeks. Clear timelines are provided during the initial consultation.
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Do you offer ongoing website maintenance?Yes, I provide maintenance services to keep your website updated, secure, and optimized for performance. This includes plugin updates, security checks, and regular performance monitoring.
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Can you redesign my existing website?Absolutely! I specialize in modernizing outdated websites to improve aesthetics, user experience, navigation, and performance. A detailed redesign plan will be created based on your goals.
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What types of businesses do you work with?I work with businesses across various industries, including real estate, e-commerce, healthcare, hospitality, education, and more. My services are tailored to fit each industry’s unique needs.
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How much does a website cost?Website costs vary based on the project’s complexity. Starter websites begin at $1200, while full-service e-commerce websites start at $4000. A detailed proposal will be provided during consultation.
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Do you offer flexible payment plans?Yes, I offer payment plans to make your investment more manageable. Details can be discussed during the consultation.