How I Helped E3 Recruiting Agency with Social Media Web Design & SEO Optimization.

When E3, a recruiting agency, approached me, they needed to revamp their online presence and attract more clients and candidates. I developed a tailored digital strategy that combined a comprehensive social media approach with a complete website redesign and SEO optimization.

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What E3 Got from Their Tailored Social Media Strategy

Customized Content Creation

I created engaging content specifically tailored to E3’s audience—candidates, clients, and industry professionals.

Each post was designed to highlight their services, culture, and industry insights while aligning with their brand identity.

Platform-Specific Optimization

I crafted content optimized for Instagram, Facebook, and LinkedIn, ensuring each platform’s unique features were leveraged to reach the right audience at the right time.

Consistent Posting Schedule

I developed a strategic content calendar that mapped out when to post, what to share, and the purpose behind each post.

This ensured a consistent presence that reinforced E3’s brand values and mission.

Engagement-Driven Campaigns

I incorporated polls, client testimonials, and behind-the-scenes content to engage their audience and create a stronger sense of community.

How I Redesigned E3's Website

User-Centered Design

I completely redesigned E3’s website with an emphasis on simplicity and user experience.
Visitors could quickly navigate through the recruitment process, whether they were looking for jobs or seeking talent.

Responsive Design

E3’s website was made fully responsive, ensuring that it looked great and functioned smoothly on all devices—whether a desktop, tablet, or mobile phone.

Optimized User Journey

I streamlined the website’s navigation to ensure users could easily find the information they needed and take action—whether that meant applying for a job, submitting a candidate profile, or getting in touch with E3.

How I Optimized E3 Recruiting Agency’s Website for SEO Success

When E3 Recruiting Agency came to me, their primary goal was to improve their online visibility and attract more clients and candidates. To achieve this, I implemented a comprehensive SEO strategy that addressed all the crucial ranking factors and ensured their website stood out in search engine results. Here’s how I optimized their website for SEO success

Keyword Research & Strategy

The foundation of E3’s SEO success began with thorough keyword research. I identified the most relevant and high-traffic keywords for their industry, including:

High-traffic terms related to recruiting and job searches.
Long-tail keywords targeting specific services they offered, such as "executive recruitment services" and "temporary staffing solutions."
Location-based keywords to target local businesses and candidates.

I optimized all On-Page SEO ranking factors that Google prioritizes.

I optimized every page on E3’s website to ensure search engines could easily crawl and index their content.

Title Tags & Meta Descriptions

Each page received a unique and compelling title tag and meta description, optimized for targeted keywords. These not only helped improve search engine rankings but also encouraged higher click-through rates from the search results.

Image Optimization

I ensured all images were optimized with descriptive file names and alt text to improve the site’s accessibility and SEO performance. This also contributed to higher rankings in image search results.

URL Structure

Clean, concise, and keyword-rich URLs were used for all pages to improve both search engine rankings and user experience. For example, instead of generic URLs like “/services/page1,” I used “/executive-recruitment-services.”

Header Tags

I carefully structured the website’s content using H1, H2, and H3 tags to improve readability and signal to search engines the hierarchy of content. This also helped boost rankings for specific keywords on each page.

Internal Linking

I implemented a strategic internal linking structure to guide users and search engines to important pages, improving navigation and boosting the SEO performance of key service pages.

Schema Markup Implementation

To improve search visibility, I implemented structured data (schema markup) across E3’s website. I added Local Business Schema to help Google accurately understand and display essential business details in search results. Breadcrumb Schema was integrated to enhance site navigation for both users and search engines, improving crawlability and user experience.

Content Optimization & Creation

I knew that quality content is key for ranking in search engines. I made sure that E3’s website was rich with informative, keyword-optimized content that answered the needs of their target audience. This included:

Service Pages

Each service page was optimized to provide detailed, relevant information on the recruitment services E3 offered, helping them rank for long-tail search queries.

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Blog Content

I created a blog strategy with posts targeting frequently asked questions, industry insights, and tips for job seekers and businesses looking to hire. This added valuable content to the site, increasing the chances of ranking for a broader range of keywords.

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Case Studies & Testimonials

To improve trust and authority, I included client success stories and testimonials, which not only built credibility but also allowed for keyword-rich content that could rank for specific industry-related search terms.

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Technical SEO Enhancements

Mobile Optimization

With mobile-first indexing being a critical ranking factor, I ensured that the website was fully responsive, providing a smooth user experience on all devices, from desktops to smartphones.

Page Speed Optimization

I implemented several strategies to improve the site’s loading speed, such as compressing images, minifying CSS and JavaScript files, and utilizing browser caching.
Faster load times helped reduce bounce rates and improved both user experience and search engine rankings.

Crawlability & Indexing

I conducted a full audit of the site to ensure that all pages were accessible to search engines.
I fixed any crawl errors, optimized the robots.txt file, and submitted an updated XML sitemap to Google Search Console to ensure proper indexing.

Local SEO Optimization

Google My Business Optimization: I set up and optimized E3’s Google My Business profile to ensure they appeared in local search results for relevant queries, such as “recruiting agency near me” or “staffing services in [city].”

NAP Consistency: I ensured that E3’s Name, Address, and Phone Number (NAP) were consistent across all online listings and directories, which helped build local relevance and trust.

Local Keywords: I strategically included location-based keywords throughout the site, making it clear to search engines that E3 serves a specific region.

Guest Posting: Secured high-authority guest blog placements on recruitment and HR industry websites, earning valuable backlinks.

Business Directories & Listings: Listed E3 on relevant recruitment directories with consistent NAP (Name, Address, Phone) details to enhance local and niche SEO.

Backlink Strategy – What I Did for E3

To improve E3’s domain authority and rankings, I worked on building high-quality backlinks from reputable sources in the recruitment and HR industries. These backlinks not only helped boost their credibility but also improved their rankings for competitive keywords.

Comprehensive Backlink Strategy

By implementing a well-rounded backlink strategy, I significantly improved E3’s domain authority and search rankings. Guest posting on reputable industry sites helped position E3 as a thought leader while earning high-quality backlinks. Consistent business directory listings strengthened local SEO and credibility. Through competitor link analysis, I identified valuable linking opportunities and strategically secured placements.